Assignment 25A - What's Next?

Existing Market

            After speaking to several people from my existing market, I have discovered that a lot of people might be deterred from using this service because they don’t want someone coming into their homes and using their kitchens. One such interviewee said it might be a good idea to have the chefs home-cook the meals at their homes, and simply bring over the finished dishes. That way, the meals are still home-cooked but avoids having strangers come into people’s homes. One interviewee also said that there should be similar aspects of the app to Uber, like rating the chefs and maybe being able to choose them in the future.

            In the future, I think this idea could be implemented in the business by giving customers the choice. They can either have the chefs cook the food in their homes or in the customers’ homes, depending on how seriously they want to monitor the ingredients that are going into the meals. I also would want to have ratings, so we know how the chefs are doing and so customers can recommend the chefs they like and continue to request that same chef.

New Market

            A new market I thought of was college students. They are the ones who are eating out the most, eating the most unhealthily, and who don’t have time to cook. The only reason I wasn’t originally targeting this market was because I didn’t think college students would want to spend the money on the service. However, after talking to several college friends of mine I found that this may not be the case. The students said that they agreed that having people come into their dorms/college apartment kitchens might be difficult, so they liked the idea of simply delivering the already made food. They also thought it would be a good job to have in college to make some extra money.

            I think this new market seems to be just as attractive as my previous market. College students are just as busy and don’t want to spend time cooking and meal prepping. I would just have to target the right group of college students who are actually concerned with eating healthy food instead of the fast food that they are constantly surrounded with. I would also have to make it affordable for the college student budget. However, I think this is possible.