9A Testing the Hypothesis Part 2

9A – Testing the Hypothesis, Part 2

Who: After conducting these interviews, I realized that there are several groups of people that are outside the scope of this unmet need. The first is people that are too busy to cook but aren’t concerned with the ingredients or the health content in the foods they eat so they would rather just eat fast food, or have it delivered to their house. They don’t feel the need to wait for someone to come over and cook food for them or find fast food/eating out just as satisfying. The second group of people I found to be outside of the boundary are people who just aren’t willing to spend the money. They realize the benefits of quality, healthy, home-cooked meals and would love to have someone come into their house to make this happen for them but simply don’t have the money or aren’t willing to spend it.

What: The need of having healthy, quality meals cooked at home by someone else while you are busy doing something else that needs to get done is the need I am identifying. This need is different from simply being lazy and wanting readily available food at your fingertips. There are fast food restaurants and delivery services available for that.

Why: The underlying cause of the need for people outside of the boundary is the need for quick food options at the cheapest price. The underlying need for people inside of the boundary is the need for health-conscious meals with ingredients that are brought into your home that you can see and recognize. It is also the need for time management, allowing someone else to make your meals for you while you are busy doing something else in the house, like tending to your children, cleaning, working from home, or even resting.

Inside the Boundary	Outside the Boundary
Who is in: Busy, working adults who are health conscious	Who is not: Busy people who are not health conscious, or not willing to spend the money
What the need is: Need for healthy, quality home-cooked meals without spending the time to make them	What the need is not: The quick, cheapest option for meals
Why the need exists: Working adults are sometimes too busy to spend the time preparing healthy, quality home-cooked meals	Alternative Explanations: Quick food options at the cheapest price, a fix for lazy people